Aug 30, 2014
Make sure you can play the next game. You can’t win if you can’t get on the pitch.
Tribes need a leader. If you don’t sound like one, th en you won’t be. It isn’t up to you.
You and I are pirates. Learn something every day, and make sail.
If all you do is create content, you’ll have no time to tell people it’s there, and you’ll fail.
A steady paycheck is our unemployment benefit while we’re working to launch our true career.
When I decided to make this a show about how we were going to build this podcast (and my life) from the ground up, I decided that I was going to not only share with you the successes, but I was going to share with you those times when I failed at something. I had one such failure this week, and I’m going to share it with you.
I was supposed to work from home on Thursday. I look forward to this, because I love working from home. So, it was quite surprising when I could not log in remotely to the system at Noon that day. I called tech support, and they informed me that they had cancelled business continuance that day, and that I would need to come in. Thankfully, I have it wired into my system to check these things well in advance. However, I was very upset about the fact that on one contacted me to let me know. Also, in the space of a 30 second call, it moved me from being 90 minutes ahead of schedule to being 90 minutes behind.
I take a shower and get ready at 10:30, I chill out between 11:30 and noon, and then I leave at 12:15 to be at work around 1pm, and sign on at 1:30. I hate being late for things. I hate rushing. I hate BEING rushed, because when I get behind the eight ball on time, it tends to screw up my day. So, for the first time in a long time, a string of four letter words cam out of my mouth at a high volume before I realized what I was doing, and I calmed down.
This is my OCD on time coming into play. I had to stop and recognize this, admit that I was feeling this way, and then let it go. It was now out of my control, but I had it in my power to do what I could do to mitigate my feelings, and try to get the rest of my day under control.
So I sat down and meditated for 10 minutes, folded that yellow card up, and shoved it down the hole. I don’t expect anyone to get that, it’s a mental technique that works for me. It’s a football ref (or soccer if you prefer) booking me for a yellow card, which I take from him, fold it up, and shove it in my pocket. I remember the rule I just broke, acknowledge that I just broke that rule, and let it go. Now I know, the football purists are screaming that the refs don't actually hand the players a card. Get your own mental technique, this works for me.
The point is, I get to play the next game. I can’t win if I can’t get on the pitch.
A few thoughts on Notes, versus writing a script out, versus total improv of a podcast.
I've done all three, and what I can tell you is that when I write things out, I tend not to use filler words as often. I don't think there's anything wrong with filler words when used sparingly, but if every other word is um, like, uh, or you stutter all over the place...
AL: LIKE YOU DO.
Like I do. well, it turns people off. Also, if you are confident of your material, then you sound competent if you're not stuttering.
Confidence is more than just knowing what you’re about to say, it’s also whether or not you feel something about the subject. In the last episode I suggested that you be absolutely be truthful to yourself about that one joy in your life that you could talk forever and a day about. This is where the proof is. You gotta believe, and you gotta convince us that you believe before we will believe along with you. Tribes need a leader. If you don’t sound like one, then you won’t be. It isn’t up to you.
You do NOT want to sound like you’re reading. Also, you’ll note that there are slight differences between the transcript for this posted at roleyshow.com/roleyshow20 from my delivery here. Because I don’t necessarily keep to those verbatim. I’m fortunate to have made a little bit of a living over the years as a gasbag before now, so talking is more of a strong suit. You may want to rehearse a bit between writing, revising, and recording. Don’t sound like you’re reading. Don’t sound like a robot. Get it down to something you’re comfortable with. If it doesn’t feel right, rewrite until you can get your brain, and more importantly your mouth around.
Above all, sound human. There’s nothing, like, wrong with a few filler words every now and then. Just not, like, every, like other word, y’know?
I have a romantic love of the idealism of pirates, but the most compelling speech that I’ve ever heard about why you should be one was on the penultimate episode of Crossbones, given by the character Charlie Rider.
More beautiful words about my philosophy have never crossed my eardrums. In more modern terms, it’s pretty damn simple. You work for someone else with a shitty return on your investment, so that THEY can reap their reward, and most of yours. Your time, your energy, your sweat, and your tears, fulfills someone else’s dream.
Why not get your ass in gear and work on yours. You don’t have to go cold turkey. Believe me, I did, and it nearly ruined me and mine. But start now. Start Slow, and put something in every day. Get a little closer to it every day. Learn something new every day.
Here’s what I learned this week. This week, you saw a Twitter post go out every day about the show I did last Saturday, with a quote from the show. Three times last week, you saw a photo I took that was a visual representation about those quotes, posted to Tumblr, FB, and Instagram. I took the big ideas from last week’s show, and gave you the ability to tweet them right from that page, with a hashtag and a link to that show page. That’s big stuff, and guess what? It worked.
Last week, I had a conversation with a guy on Twitter named Steve Jackson, and a Size 9 shout to Steve for retweeting my stuff to over 41 thousand people. Why? Because I had a presence on most of the social networks, and I’m a local 757 personality, like he is. That was huge.
I also learned that Sunday is NOT the day to post a podcast. Less engagement on Sunday than Saturday. Even still, It went over big.
You and I are pirates, and every day you learn something about your joy and your craft, you cut those moorings a little bit more. You chart that course, you intercept and board, and you come away with the spoils. Every day you get a little closer to being a little more joyful, more independent, and in control of your ship.
You and I are pirates. Learn something every day, and make sail.
I really want to talk to you about Auphonic in this episode. I started using Auphonic three weeks ago, and I’m absolutely in love with it.
Auphonic is a post production service that will take your recording, and it will process it in order to reduce background noise, level out your sounds, add some compression and limiting, get rid of noise and hiss and hum, and basically make your content sound like buttah. I can’t even begin to tell you how awesome this is. The truth is, I can do ALL of these things manually. But I want to talk to you a little about the ration of content creation to content promotion, and how Auphonic fits into that.
We are content creators, that’s what we do. However, quite a lot of us are lousy at content promotion, so we trick ourselves into thinking that if we just keep creating content, eventually the work will speak for itself. The ration of what we think should be right is 80 percent content creation, 20 percent promotion. You’re going to be collecting social security before you see the benefit of the long tail, because quite literally there are hundreds if not thousands of sites that have a longer tail than you already.
Yes, you need to keep creating content. But you do not, YOU SHOULD NOT wait for that long tail. What you need is to find your tribe. Wiser people than I have said that your tribe should be about 1000 people who wait for your content on a regular basis. You’re not going to find 1000 people JUST creating content without dedicating any percentage of your time to promotion. Harder still if you are still working a full time job while you’re building that ship, eh? Last week, I gave you the idea of Channel You. Every successful channel needs a promotion/sales department.
So, what do you do? Well, let’s start by outsourcing what you can. No one can write for you, unless you know someone who is in your head and can write your words for you. Some people are that lucky. They don’t call them ghost writers for nothing, right? But if you’re just starting out, you’re most likely doing that. No one can record for you. That’s on you, most likely. However, you CAN outsource the post work, and that’s where Auphonic comes in handy. Also, If you are fortunate enough to have a content delivery network like Libsyn hosting your files for a small monthly fee, than Auphonic can drop your finished production in your Libsyn account when it’s done. All you then need to do is write the post and release it. Before I found this service, it took me 45 minutes from the time I was finished recording before I was ready to start posting. Now Auphonic takes me 5 minutes, I can write the post, and what used to take me well over an hour to do gets me back out of the studio in less than half that time. Next week I will time it.
I took the extra time I didn’t spend in post production and created images for the show. I created Big Idea Tweets, I pre scheduled tweets for the next week related to the show. I spent time interacting with folks in the podcasting and creative community. I got my stuff out there. I answered questions. I DIDNT SELL, and YOU SHOULDN’T EITHER. You are an expert, not a salesman. So don’t start selling out of the gate. At the early stage of the game, I wouldn’t even mention to newcomers or people that you respond to on Twitter or FB that you have a podcast. I’d simply answer their question and move on. If they want to find out more about you, believe me, they will.
Yes, there will come a time when you invite them to your ship, but that’s not going to be today, or tomorrow, or next week. It might be months.
Ever notice that the most respected of the pirates were the old ones? There’s a reason for it. They had been through battles, they’d given a lot to their crew for years, they treated the crew fairly, and made them rich.
Your craft, and the people in it, are your potential recruits. You’re recruiting them to come on board with you. Offer them as much as they want, for as long as you can possibly stand it. THEN, after months have passed, you might mention you have a ship in port waiting for them to come on the next adventure.
That’s how you get on your way to your crew of 1000 guns. You wont get them all this way. Remember, we’re learning together here. I’m on my way too. Next week, I’ll throw some more ideas in this pot and tell you what boiled.
If you want to live well, you have to cut out the negative things and people in your life. So, what if the biggest source of negativity is how you earn a paycheck?
I've worked in some kind of customer support or tech support job for over 20 years. Tryust me when I tell you, it's a huge source of negativity, and it's one you'll take home with you if you let it happen. I know, I have.
I have made no bones about the fact that one of the biggest reason I want my own personal Channel You to be successful is so that I never need to work in a phone mill ever again. I want to make a living doing this. In essence, Im trading a source of stress I no longer want, to a source of stress that I welcome. The stress of knowing my product and my 'brand' is my paycheck. However, sometimes it is very hard to step behindthismicrophone and give you my absolute best when my job sucks the life right out of me.
A paycheck is a means to an end. I work so that I may continue doing this. It will not be forever. That is the single focus of continuing to work for another. Again, realizing that I am at this moment fulfilling someone else’s ambition at the expense of my own. It’s a necessary evil, but by no means is it a permanent one.
A steady paycheck is our unemployment benefit while we’re working to launch our true career. Keep that as the positive seed in a negative job environment, and you’ll make it out alive.
A housekeeping note for you, as we close the show. This show will air on Saturday August 30th. However, I do not know what the following week is going to hold. I may have to take on some additional responsibilities with regard to my Father’s affairs. As you might imagine, the legal things that must be done are widespread, and as of the time of this recording, not yet begun. I will keep you informed of the broadcast schedule as we move forward. Also, as I mentioned earlier in the show, Sunday proves not to be the best day for release, I’m moving back to Saturdays to see if there’s an improvement there. If there is, I will keep it there.